The past few years have been a revolution in the world of winter sports at Apex. As we prepare for the next big step in mountain technology innovation, we've taken the time to look back. From the founders' vision to the expansion of our product range, here's where we've been, where we are now, and what lies ahead.

The Inspiration: How Apex took off

Our co-founders launched Apex with a deep conviction: the most intense moments in the mountains deserve to be captured without compromising performance. Passionate about freeriding and technological innovation, they shared a common frustration with existing solutions.

They tested every video capture system on the market, from helmet-mounted action cams to embedded solutions. But none met the four essential criteria they were looking for: professional image quality, seamless integration, extreme reliability, and absolute comfort.

Faced with this market gap and driven by innovation, they left their tech careers to embark on a bold adventure. This is how Apex Smart Goggles was born: the first ski goggles incorporating native 4K technology capable of withstanding the most extreme conditions.

Evolution: From the Mountain to Tech Innovation

Initially, Apex was primarily aimed at freeriders and mountain professionals. But we quickly discovered that our technology met a much broader need.

Our users have revealed unexpected use cases: documenting descents for technical analysis, sharing family experiences at the resort, professional training for instructors, and even scientific research on snow conditions. This diversity has prompted us to rethink our product strategy.

Today, Apex equips over 5,000 riders worldwide, from mountain guides to families on vacation. Our technology has been tested in over 30 countries, from Alaska to Japan, and has withstood temperatures as low as -30°C. Most importantly, we have become the benchmark for native 4K optics and spatial audio for winter sports, with consistent growth fueled by continuous innovation.

Technology: Over 5,000 hours of R&D

Uncompromising optical performance

Our glasses incorporate a high-definition CMOS sensor capable of recording in native 4K (3840×2160p), with a 180° field of view to capture your entire field of vision. The adjustable lens allows for precise adjustment of 15 degrees upwards and 10 degrees downwards, ensuring perfect framing from any position.

Polarized lenses with UV 400 protection and an anti-fog coating ensure optimal visual clarity while protecting your eyes. The recording technology supports up to 24 effective megapixels, delivering superior image quality even in low-light conditions thanks to our automatic compensation system.

Autonomy and connectivity

With a recording time of 1 to 2 hours thanks to a replaceable battery, Apex lets you capture your longest descents. The storage system supports Micro TF cards up to 512GB, offering virtually unlimited recording capacity.

Built-in Wi-Fi connectivity allows for instant video transfer to the Vizen app. Share your achievements in real time or analyze your performance with our professional editing tools. The USB-C output ensures fast charging and ultra-fast data transfer.

Extreme reliability

Tested in extreme cold down to -30°C, shockproof and resistant to extreme humidity, Apex has been validated by mountain guides for its reliability and battery life. Our advanced features include continuous recording, image stabilization, a night shot function for evening outings, and even super macro to capture the crystalline details of the snow.

Motivation: Why we continue to innovate

Beyond the technology, there are many reasons why our founders continue to lead the revolution in capturing mountain experiences, transforming ski goggles into veritable portable recording studios.

Moments spent in the mountains are fleeting yet unforgettable. In a world where authentic experiences are increasingly valued, the ability to effortlessly capture them is essential. At Apex, our primary goal is to enable everyone to relive and share their most memorable descents with professional quality.

But our vision goes further. We believe that visual documentation of winter sports contributes to safety, training, and technical progress. Instructors use our recordings to analyze and correct their students' technique. Mountain professionals document conditions and share crucial safety information. Families create lasting memories of their holidays.

The native 4K optics and spatial audio we've developed represent the only technology capable of recording and broadcasting with retinal fidelity, preserving every detail and every emotion of the original experience. This innovation changes the way we experience and share the mountains.

The Approach: How we proceed and what to expect

How do we enable riders to capture their experiences without compromise? By investing heavily in technological innovation and industrial design. No more bulky cameras and compromises on quality; now it's all about smart glasses that combine optical performance, 4K capture, and absolute comfort.

We believe that choosing mountain equipment should take into account four essential criteria: technical performance, reliability, comfort, and innovation. Our goal has always been to create the first integrated capture system that makes no compromises in any of these areas. With over 5,000 hours of R&D, we believe we have met this challenge.

The result? Stylish, high-tech ski goggles that use cutting-edge technology to capture your adventures with professional quality. Goggles that protect your eyes while recording your vision, that withstand the most extreme conditions while offering unparalleled comfort. And above all, goggles that give our community the freedom to relive and share their best moments on the mountain.

What does the future hold? We're working on innovations that will further revolutionize the mountain experience: augmented reality for real-time data display, artificial intelligence for automated editing, and satellite connectivity for sharing even at high altitudes. Since we're targeting the smart wearables market for extreme sports, nothing will stop us from redefining how the world captures and shares the mountain experience.

Apex: The future of mountain capture

Endorsed by professionals and embraced by enthusiasts, Apex represents more than just equipment: it's a new way to experience and share the mountains. Join the integrated capture revolution and transform every run into an unforgettable memory.